Complete Guide to Obihiro Shrine | A Thorough Explanation of History, Blessings, Flower Water Basin, and the Long-tailed Tit
Located in Obihiro City, the central city of the Tokachi region of Hokkaido, Obihiro Shrine is a historic shrine that has walked hand in hand with the history of Hokkaido’s development. Known not only for its blessings of matchmaking and business prosperity, it has also attracted nationwide attention for its beautiful seasonal flower water basin and the long-tailed tit, the “snow fairy,” that visits the shrine.
This article comprehensively explains everything you need to know before visiting Obihiro Shrine, from its history and enshrined deities to its blessings, highlights, offerings, and access information.
What is Obihiro Shrine? | A History Alongside Hokkaido’s Development
History of its Founding and the Bansei-sha
The history of Obihiro Shrine dates back to the development of Hokkaido during the Meiji era. In 1883 (Meiji 16), the Bansei-sha, a pioneering group centered around Benzo Yoda from Matsuzaki, Shizuoka Prefecture, settled in Oberiberi (present-day Obihiro).
The members of the Bansei-sha group, while developing the land amidst a harsh natural environment, began holding a festival (Tenno Festival) around 1885 (Meiji 18). This is considered the founding of Obihiro Shrine.
Relocation to the Current Location and Construction of the Shrine
In 1909 (Meiji 42), a discussion arose regarding the construction of a shrine building, and at a town meeting, it was decided to establish a new shrine at the current location. In 1910 (Meiji 43), a divided spirit was enshrined from Sapporo Shrine (present-day Hokkaido Shrine), and Obihiro Shrine was officially founded.
Since then, Obihiro Shrine has continued to attract the faith of the local people as the guardian shrine of the Tokachi-Obihiro region. It was formerly ranked as a prefectural shrine and is positioned as an important shrine that conveys the history of Hokkaido’s development to the present day.
Deities Enshrined | The Divine Virtues of the Three Deities of Development
Obihiro Shrine enshrines three deities deeply associated with the development of Hokkaido, the so-called “Three Deities of Development.”
Okunitama-no-kami
This deity personifies the land of Hokkaido itself, protecting the earth and bestowing blessings of abundant harvests and industrial development. They are revered as the guardian deity of life rooted in the land of Hokkaido.
Onamuchi-no-kami
Another name for Okuninushi-no-kami, enshrined at Izumo Taisha Shrine. Known as the god of land management and development, they are particularly believed to bring blessings for matchmaking, business prosperity, and family safety. Affectionately known as “Daikoku-sama,” they attract many worshippers seeking good fortune and prosperity.
Sukunahikona-no-kami
A deity who worked with Onamuchi-no-kami in nation-building, known as the god of medicine, hot springs, and incantations. These three deities are believed to grant blessings for healing illnesses and promoting longevity, and have been worshipped as guardians of people’s health in the harsh conditions of the pioneering era.
These three deities served as spiritual pillars for the pioneers who accomplished the difficult task of developing Hokkaido, and continue to watch over the development of the Tokachi and Obihiro regions even today.
Main Blessings of Obihiro Shrine
At Obihiro Shrine, you can receive the following blessings through the divine virtues of the enshrined deities:
- Matchmaking: Through the divine virtues of Ōnamuchi-no-kami (Ōkuninushi-no-kami), good fortune in relationships and love is achieved.
- Business Prosperity: Business prosperity, success in commerce, and improved career luck.
- Family Safety: Health and safety of family, and harmony in the home.
- Good Fortune and Prosperity: Increased luck and abundant blessings.
- Abundant Harvest: Development of agriculture and industry.
- Healing from Illness: Health, longevity, and recovery from illness.
- Traffic Safety: Safe travels and accident prevention.
Many worshippers from within and outside Hokkaido visit the shrine, especially seeking blessings for matchmaking and business prosperity.
Highlights and Recommended Spots of Obihiro Shrine
Limited-Time Flower Water Basin | Ranked 6th in Beauty Nationwide
One of the biggest highlights of Obihiro Shrine is the “Flower Water Basin” (Hanachōzu), which is open to the public for a limited time. Known as the first shrine in Hokkaido to incorporate flower-filled water basins, this shrine boasts such beauty that it ranked 6th in the national ranking of flower-filled water basins.
The flower-filled water basin, adorned with colorful flowers, is a popular photo spot for social media.
Opening Period (Scheduled for 2026):
- Golden Week
- Summer Pilgrimage Period
- Annual Festival Period
Since it is only open for a limited time six times a year, it is recommended to check the visiting dates in advance. Different flowers are used each season, allowing you to encounter new beauty with each visit.
A Shrine Where You Can Meet the Snow Fairy, the Long-tailed Tit
Obihiro Shrine is nationally known as “the shrine where the snow fairy, the long-tailed tit, comes to play.” The long-tailed tit is a small wild bird native to Hokkaido, and its pure white, fluffy, and adorable appearance has earned it the nickname “snow fairy,” making it very popular.
The shrine grounds, with their rich natural environment, serve as a haven for wild birds, including the long-tailed tit. Especially in winter, the high probability of encountering long-tailed tits makes it a sacred site for birdwatchers and wild bird photography enthusiasts.
The shrine’s official Instagram account (@obihirojinja) features numerous beautiful photos of long-tailed tits, seasonal wild birds, and wildflowers taken on the grounds, boasting over 14,000 followers.
Visiting the Shrine While Taking a Stroll | A Healthy Shrine Visit
Obihiro Shrine encourages daily walks under the slogan, “Visit the shrine while taking a stroll, or wander around the shrine while praying.”
The shrine grounds are lush and green, allowing visitors to enjoy nature throughout the seasons. The shrine hopes to popularize “stroll visits” as a place for maintaining health, refreshing one’s mind, and recharging energy for tomorrow. It is a popular spot for local residents to relax and for tourists to enjoy the natural beauty of Obihiro.
Highlights of the Shrine Grounds
- Main Hall: A magnificent shrine dedicated to the three pioneering deities.
- Water Basin: Enjoy a flower-filled water basin for a limited time.
- Shrine Office: Offers Goshuin (shrine stamps) and amulets.
- Shrine Grounds Forest: A rich natural environment where you can observe wild birds and wildflowers.
Amulets and Souvenirs | Introducing Popular Souvenirs
Long-tailed Tit Fortune Slip
The most popular souvenir at Obihiro Shrine is the “Long-tailed Tit Fortune Slip.” These fortune slips, featuring cute illustrations and shapes of long-tailed tits, are popular as souvenirs. They are popular not only for fortune-telling but also as collectible items.
Matchmaking Ema “Katsurabumi”
Obihiro Shrine, known for its blessings of matchmaking, offers the matchmaking ema “Katsurabumi.” It is said to have special significance on the day of the full moon, and a special distribution is planned for the day of the full moon in 2026.
These votive tablets (ema) are popular with those wishing for good relationships and successful love lives, and many wishes are offered at the ema racks within the shrine grounds.
Various Amulets
- Matchmaking Amulet: For those wishing for good relationships and successful love lives
- Business Prosperity Amulet: For those praying for business prosperity and success
- Traffic Safety Amulet: For those praying for safe driving and safe travels
- Health Amulet: For those praying for recovery from illness and longevity
- Academic Success Amulet: For those praying for success in exams and improved academic performance
In addition, amulets are available for various wishes, such as good fortune and family safety.
Goshuin (Shrine Seal) Information | A Memento of Your Visit
Obihiro Shrine offers goshuin as a memento of your visit.
Goshuin (Shrine Seal) Reception Hours: 9:00 AM – 4:30 PM (at the shrine office)
In addition to regular goshuin, limited-edition goshuin may be available during seasonal periods or special events. Please bring your own goshuincho (seal book), or you can obtain one at the shrine.
Pre-printed goshuin are also available, so you can rest assured even during busy times or if you are short on time.
Information on Prayer and Off-Site Rituals
Obihiro Shrine accepts prayers for various life milestones and wishes.
Main Prayers
- First Shrine Visit (Omiyamairi): Praying for the healthy growth of the baby
- Shichi-Go-San Ceremony: Expressing gratitude for the child’s growth and praying for their future health
- Exorcism and Protection from Misfortune: Protection from misfortune during unlucky years and warding off misfortune related to directions
- Prayer for Finding a Partner: For a good match and successful love
- Prayer for Business Prosperity: For business prosperity and success
- Prayer for Family Safety: For the health and safety of the family
- Prayer for Traffic Safety: Blessing of the car and prayer for safe driving
- Prayer for Passing Exams: For passing exams and academic success
On-Site Ceremonies
We also accept on-site ceremonies where a Shinto priest will come to your location.
- Groundbreaking Ceremony: Prayers for the safety of construction work and the prosperity of the building.
- Roof-Raising Ceremony: Prayers for safety during the roof-raising ceremony.
- Completion Ceremony: Reporting the completion of the building and praying for long-lasting prosperity.
- Shinto Altar Ceremony: Dedication of the new Shinto altar.
- Safety Prayer Ceremony: Prayers for the safety of construction work and business.
Regarding Suspension of Reception Dates
Due to annual festivals and special events in May and June, there are times when the acceptance of prayers and off-site ceremonies is suspended. Those wishing to receive prayers during this period are advised to contact the shrine in advance.
Inquiries: 0155-23-3955 (Reception hours: 9:00 AM – 4:30 PM)
Annual Events and Festivals
Obihiro Shrine holds various festivals and ceremonies throughout the year.
Main Annual Events
- January 1st-3rd: First Shrine Visit of the Year / New Year’s Festival
- February 3rd: Setsubun Festival
- Early May: Spring Festival (Flower Water Basin Open to the Public)
- July-August: Summer Visit (Flower Water Basin Open to the Public)
- September: Autumn Festival (Flower Water Basin Open to the Public)
- Around November 15th: Shichi-Go-San Festival
- December 31st: Great Purification Ceremony / New Year’s Eve Festival
Especially during the festival periods, the shrine is bustling with many worshippers, and various dedication ceremonies and events are held.
Springtime Obihiro: Cherry Blossoms and Snack Detours Map
Obihiro Shrine distributes the “Springtime Obihiro: Cherry Blossoms and Snack Detours Map” as part of its efforts to promote the charm of the region.
This map introduces cherry blossom viewing spots and delicious sweets shops in Obihiro City, serving as a guide for enjoying sightseeing in Obihiro, starting from Obihiro Shrine. When visiting Obihiro in spring, be sure to pick up a copy at the shrine.
Basic Information & Access
Location & Contact Information
- Address: 1-1, Higashi 3-jo Minami 2-chome, Obihiro City, Hokkaido 080-0803
- Phone Number: 0155-23-3955
- Reception Hours: 9:00 AM – 4:30 PM
- Visiting Hours: Open all day (Shrine office open 9:00 AM – 5:00 PM)
- Official Website: https://www.obihirojinja.jp/
- Instagram: @obihirojinja
Access Methods
Access by Train & Bus
- From JR Obihiro Station:
- Get off at “Higashi 3-jo 6-chome” bus stop (Tokachi Bus), approximately 7 minutes on foot
- Approximately 10 minutes by taxi
- Approximately 20 minutes on foot
Access by Car
- From JR Obihiro Station: Approximately 10 minutes
- From Tokachi Obihiro Airport: Approximately 40 minutes
- From Otobuke-Obihiro IC on the Doto Expressway: Approximately 15 minutes
Parking
A parking lot for visitors is available. Temporary parking lots are also opened during busy periods such as New Year’s visits and festivals, but please consider using public transportation.
Nearby Tourist Attractions
The area around Obihiro Shrine, being the heart of Obihiro City, boasts a variety of tourist attractions.
- Obihiro Racecourse (Banei Tokachi): The world’s only Ban’ei horse racing track
- Rokkatei Main Store: The flagship store of Hokkaido’s leading confectionery manufacturer
- Kita no Yatai: A village of food stalls, a specialty of Obihiro
- Obihiro Centennial Memorial Hall: A museum where you can learn about the history and nature of Tokachi
- Midori-gaoka Park: A vast urban park famous for its cherry blossoms
You can fully enjoy the charm of Obihiro in conjunction with your visit to the shrine.
Manners and Etiquette for Visiting a Shrine
Basic Etiquette for Visiting a Shrine
- Bow before passing through the torii gate: This is a sign of respect before entering the sacred area.
- Walk along the edge of the path: The center is considered the path of the gods.
- Purify yourself at the water basin:
- Hold the ladle in your right hand and purify your left hand.
- Switch the ladle to your left hand and purify your right hand.
- Switch the ladle back to your right hand, receive water in your left hand, and rinse your mouth.
- Purify your left hand once more.
- Hold the ladle upright and purify the handle.
- Worship at the main hall:
- Quietly place your offering in the offering box.
- Ring the bell (if present).
- Bow twice, clap twice, and bow once.
- Be quiet on the shrine grounds: Be mindful that this is a sacred place.
Regarding Photography
Photography is generally permitted on the shrine grounds, but please refrain from taking pictures inside the main hall or during religious ceremonies. Please be considerate of other visitors and check in advance regarding the use of tripods, etc.
When photographing wild birds such as the long-tailed tit, please act quietly so as not to startle the birds, and absolutely refrain from feeding them.
Enjoying the Charms of Obihiro Shrine
Obihiro Shrine is a historical shrine that conveys the history of Hokkaido’s development, yet it also possesses modern charms such as flower-filled water basins and long-tailed tits, making it a shrine well worth visiting.
Not only can you receive blessings for matchmaking and business prosperity, but you can also enjoy the nature of the four seasons and refresh your mind and body with a casual visit as part of a stroll.
When you visit Obihiro, we highly recommend visiting Obihiro Shrine and spending a peaceful time in a place of faith rooted in the land of Tokachi. Information on the opening dates of the flower-filled water basins and the appearance of long-tailed tits is updated regularly on the official website and Instagram, so we recommend checking before your visit.
Under the protection of the three pioneering gods, I sincerely pray that all your wishes will be fulfilled.
